Our Story

Following the labor of founder Asma Elashi’s first bundle of joy, she started experiencing skin flare ups as she occasionally had in the past, and it was soon thereafter that we became determined to find a luxurious holistic formula that would offer both relief and intense hydration. Naturally, the brand was named after the catalyst herself Asma’s daughter Aseel, pronounced [ah-seel], which synchronistically means pure, smooth and gentle in Arabic

At Aseel Organics, we are raising the standards by designing a skincare line inspired by nature with a commitment to create products that work with your skin, not against it. This is why it took us more than two years to meticulously narrow down the ingredients and refine our formula to bring you a product that’s simple with premium performance.

Ingredient highlight

Sea buckthorn

The Aseel Organics rose and sandalwood face oils contain the versatile ingredient often referred to as the “holy fruit of the Himalayas,” which is high in vitamins C and E. It is the only fruit that contains all four omega fatty acids, promoting skin hydration and cell regeneration. The Sea Buckthorn oil is extracted from the fruits and has an incredible reddish hue that gives our rose and sandalwood face oil it’s signature ‘golden’ color.

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Inspired by the power of botanicals, we carefully selected top-quality, plant-based ingredients that are clean and effective for the skin.

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Sustainability

Our products are made with sustainability in mind. From the ingredient sourcing to packaging, we are committed to choosing eco-friendly options for our earth.

Minimal waste packaging

All our products are made in the USA, and our shipping cartons and boxes are made of 100% recyclable materials.